Paid Search Management

Google Ads and Bing Ads campaign management. Account structure, keyword strategy, ad creative, bid optimisation and detailed monthly performance reporting tied to your actual business goals.

Paid search done well is one of the most immediate sources of qualified traffic available to a business. Done poorly, it is an easy way to spend a significant budget producing leads that are either low quality or far too expensive. The difference almost always comes down to account structure and how disciplined the management of keywords, bids and negative keywords is over time.

We start every new paid search engagement with a full account audit if you are already running campaigns. In most cases, we find significant structural problems: broad match keywords burning budget on unrelated queries, ad groups mixing intent types, conversion tracking misconfigured so you cannot actually measure cost per lead. We rebuild from a solid foundation before scaling anything.

For businesses starting from scratch, we build a campaign architecture that mirrors your actual service offering and customer intent, not a generic template. Every ad group has a specific keyword theme. Every ad links to a landing page that matches the intent of the search. Negative keywords are built out proactively before campaign launch rather than reactively after wasted spend.

Reporting connects spend directly to conversion events, not just to clicks and impressions. If you are not tracking the thing that actually makes you money, we set that up as part of month one. Every monthly report answers whether the spend was worthwhile and what we are changing next month to improve the return.